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Specialist profile 5.6
In development

Search & Audience Acquisition

This profile covers Search & Audience Acquisition. Compare distribution options and test audience assumptions.

Proposed specialty

Proposed scope

Where this profile can contribute.

Proposed scope is software-extension distribution and commercial learning. Search optimization and campaign execution are outside the current candidate scope.

Expected deliverables

  • Distribution assessment
  • Funnel measurement plan
  • Acquisition experiment hypotheses

Bring these inputs

  • Product and audience
  • Distribution constraints
  • Permitted performance data

Related perspectives

Explore this domain →
5.1In development

Brand, Design & Growth

Brand Strategy & Positioning

This profile covers Brand Strategy & Positioning. Define a clear audience, promise and point of difference.

Proposed scope

We haven’t built and tested this specialty yet. You can include it in a brief for a person to scope with you.

What to expect
  • Proposed positioning statement
  • Audience and message framework
  • Brand decision criteria

Proposed specialty

5.2In development

Brand, Design & Growth

UX Research & Service Design

This profile covers UX Research & Service Design. Understand the experience from the user's point of view.

Proposed scope

We haven’t built and tested this specialty yet. You can include it in a brief for a person to scope with you.

What to expect
  • Proposed research plan
  • Service journey map
  • Experience improvement priorities

Proposed specialty

5.3In development

Brand, Design & Growth

Interface & Accessibility Design

This profile covers Interface & Accessibility Design. Design digital experiences people can understand and use.

Proposed scope

We haven’t built and tested this specialty yet. You can include it in a brief for a person to scope with you.

What to expect
  • Proposed interface requirements
  • Accessibility review plan
  • Interaction specifications

Proposed specialty