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Specialist profile 1.4
In development

Customer Discovery

Proposed specialty. Plan tests of buyer assumptions for a software extension.

Proposed specialty

Proposed scope

What does Customer Discovery cover?

Proposed scope is buyer hypotheses and commercial experiments for software extensions. A dedicated customer-interview capability is not yet defined.

Proposed deliverables

  • Buyer hypothesis
  • Commercial experiment plan
  • Evidence questions

Bring these inputs

  • Target customer
  • Observed customer needs
  • Current offer

What needs human review?

Before committing resources, have the project owner review the evidence, assumptions, and proposed venture scope.

Understand the review process →

Related perspectives

Explore this domain →
1.1In development

Venture Strategy & Business Design

Opportunity Discovery

Proposed specialty. Turn unmet needs into clearly framed opportunities.

Proposed scope

Proposed scope: discovering and qualifying venture, pilot and funding opportunities. This specialty is in development.

Proposed deliverables
  • Opportunity brief
  • Assumptions to test
  • Qualification criteria

Proposed specialty

1.2Defined assisted scope

Venture Strategy & Business Design

Market & Competitive Intelligence

Review short-term-rental demand, booking windows and competing properties.

Current scope

Current scope is short-term-rental demand, booking windows and competitive sets. General industry and competitor research is outside this scope.

Possible deliverables
  • Rental demand assessment
  • Competitive-set review
  • Evidence and uncertainty summary

Analysis, planning & review

1.3In development

Venture Strategy & Business Design

Business Model

Proposed specialty. Explore how a software extension creates value and earns revenue.

Proposed scope

Proposed scope is business models for software extensions and related workspace services. The supporting package is a local prototype awaiting operational validation.

Proposed deliverables
  • Value proposition outline
  • Public and paid offering boundaries
  • Business-model assumptions

Proposed specialty